LONDON (Reuters) – James Dyson, the British inventor of the bagless vacuum cleaner, on Thursday canceled his ambitious project to build an electric car, the centerpiece of a 2.5 billion pound ($3.1 billion)investment in new technology.

“The Dyson Automotive team has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies,” Dyson said in an email to staff.

“However, though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable.”

Reporting by Paul Sandle. Editing by Andrew MacAskill

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